WHAT PEOPLE SAY
Don Fulford, CEO/Executive Director
Association of the Miraculous Medal
"Mary Lou Frank is a gifted writer and strategy consultant for our international Catholic religious association serving more than 300,000 members. Her mission-driven content not only advances our organization financially but also inspires member engagement by her curiosity, logical thinking, a great sense of her audience, and clear writing. I highly recommend Mary Lou for religious nonprofits that need to take their fundraising and marketing content to the next level."
Ben Nicol, CFRE, Chief Executive Officer
Phi Kappa Psi Foundation
"We all need more hands, right? Find them isn’t the challenge. Finding the right ones is! For over 15 years, Mary Lou Frank has proven time and time again to be one of those just-right hands for our organization. As a true extension of our team, Lou appreciates and understands who we are, and importantly helps us craft the right messages to the right audiences. She’s been blessed with a talent for writing and strategy. In sharing those gifts with us, she’s allowed us to do more good for more people."
Elsie Listrom, CFRE, Senior Vice President for Fundraising Services
Gabriel Group, an OSG company
"Mary Lou Frank has served as Gabriel Group's senior copywriter over 25 years, and for good reason. She has an uncanny knack for creating evocative and compelling copy that moves prospects off the fence and into the donor file! Lou's insights are invaluable.
She also collaborated on an in-house major marketing campaign that garnered six new clients and a ROI of more than 4,000%! That effort brought home six major industry awards, including The Direct Marketing Association of Washington DC’s Big Idea Maxi Award, 1st Place People’s Choice Pony Award for Greater St. Louis Postal Customer Council Irresistible Mail Contest, and the IABC St. Louis Quill Award of Excellence. I could go on. But you get the idea."
Teresa Manna, Chief Development Officer & Kelly Whittemore, Director of Annual Giving
Congregation of the Mission Western Province (The Vincentians)
"Mary Lou Frank has played a vital role in our efforts to establish a province-wide Communications Office. She 'gets' the Catholic culture. We don’t have to spend lots of time educating her or bringing her up to speed. She researches encyclicals, USCCB updates, and other sources to ensure accuracy, and we count on her to uncover the perfect Scripture quotes and reflections to help articulate our mission.
"Lou’s strategies and appeal writing have helped increase our annual appeal donor base by 23%. Her creative approach to our major donor program helped us achieve our income goals, as well."
Jerry Watson, Founder
Hunter’s Fund, a program of the Hunter Brooks Watson Memorial Fund
"Mary Lou was the creative force behind the development and launch of campus-based campaigns to end distracted driving among young adults. Her copy and graphics recommendations resulted in attention-getting tabling displays that attracted 20,000+ students to sign Hunter’s Pledge. More than a writer, she became part of our planning team, creating strategies to help us reach our goals."